Search & Generative Optimisation

Increase Your Visibility with SEO, GEO, and AIO

Organic visibility is about being there when customers search for you - whether they're typing queries into Google or asking AI assistants for recommendations. We take responsibility for ensuring your content appears in the right place at the right time, guiding potential customers to your text, images, and videos across traditional search engines and emerging AI-powered platforms.

As global experts in both technical SEO and content optimisation, we work across written content, mobile experiences, YouTube, and the new generation of AI search engines to help you connect with your audience wherever they are looking.

How We Help You Succeed

Technical SEO - Think of this as opening the door to your website. We ensure your site is fully indexable and structured so search engine crawlers can easily access and understand your content. Technology should never stand in the way of visibility.

Content Strategy for Search - We analyse the keywords, prompts, and search behaviours your audience uses, then align your content strategy to match their intent. Whether you're creating written articles or YouTube videos, we help you show up in the right context with the right message.

Building Authority - Your reputation matters. We support you in developing trust signals through quality backlinks, citations, and strategic brand presence that strengthen your position in search results and enhance your overall credibility.

The results you can expect:

  • Increased organic visibility across search channels

  • Stronger authority and trustworthiness

  • Relevance in both traditional and AI-powered search

  • Presence where your customers are actively looking

SEO / GEO Audit

Our audit is like a comprehensive health check for your website. We examine how well your platform meets search engine requirements and identify any critical issues that might be blocking visibility - whether from traditional search engines or AI systems.

But we do not just highlight problems. We uncover opportunities for improving accessibility and achieving better visibility with your existing content, plus recommendations for what you should create next.

What you receive:

You will get a clear scorecard showing what is critical, what is working well, and what falls into the "nice to have" category. This comes with a concrete action list and prioritisation framework, making it straightforward to track and measure improvements over time.

Flexible implementation:

Choose the level of involvement that suits you. If you prefer to manage improvements internally, we can serve as auditors to validate and guide your changes. If you need more hands-on help due to limited capacity, we can act as an extension of your team and handle implementation directly.

International & local SEO / GEO

Scalable frameworks and processes: Growing internationally requires solid foundations. We help you build frameworks and processes that work consistently across multiple markets, languages, and regions, allowing you to expand without sacrificing quality or visibility.

Policies and templates: Consistency is key when operating globally. We create clear policies and templates covering everything from URL structures and hreflang implementation to metadata guidelines and technical standards. This ensures all your teams work in alignment, minimising errors and maximising efficiency as you scale.

Hands-on optimisation: Strategy means nothing without execution. We optimise your website and content for international markets through technical SEO improvements, localised content production, and off-page strategies that build authority across regions. The result is a visible, scalable SEO infrastructure that performs globally.

SEO / GEO training

Training for teams and leadership: With years of experience educating management teams, marketing departments, and conference audiences, we deliver customised training that helps your organisation understand how search engines work and how to generate sustainable organic traffic.

Ongoing mentorship: We become part of your extended team, acting as advisors and mentors to strengthen your internal capabilities. Through insight analysis and knowledge transfer, we ensure your team can make informed, confident decisions about search visibility.

Measuring SEO & AI Visibility

SEO and AI measurement can quickly become overwhelming. We help you cut through the complexity by selecting the right tools, setting up meaningful tracking, and extracting actionable insights from your data.

Whether you need to benchmark against competitors, monitor share of voice, or track performance from impressions through to conversions, we provide clarity. You will receive clear dashboards, prioritised actions, and monthly scorecards, plus quarterly or biannual insight reports that track long-term trends.

We work in a data-critical, compliant, and transparent manner, with a focus on empowering your team to draw conclusions and take action. The goal is simple: better decisions, faster insights, and stronger SEO performance.

SEO website migration

Migrations can be risky if not handled properly. Our consultants ensure that you preserve and strengthen your organic visibility throughout the transition, protecting valuable rankings, backlinks, and pages from being lost.

We analyse your site structure, URL management, redirects, and content to create a technically stable, SEO-optimised foundation for your new platform.

End-to-end support: We are with you from planning through to launch, acting as a requirements team to ensure a smooth transition, sustained traffic, and improved visibility from day one.

Read more about what steps are important steps in a website migration >

Holistic & integrated: SEO, GEO & SEM

We believe in integrated strategies where SEO, GEO, and SEM work together to maximise both visibility and business value. By optimising landing pages, improving quality scores, and strengthening trust signals, we ensure every visitor encounters relevant, credible content that converts—regardless of whether they arrived through organic or paid channels.

Why integration matters:

When landing pages are optimised for conversion, quality scores improve and advertising costs decrease. The right message delivered in the right location increases accuracy and relevance, ultimately driving better business results. We let business objectives guide strategy, not just media spend.

We prioritise organic visibility where the potential is greatest and supplement strategically with paid advertising for a cost-effective, sustainable approach to search marketing.

"Search Integration stood out for their clear and effective guidance in our technical SEO work. Their strategic approach and focus on practical, results-driven actions were critical to our success. Natural and ongoing support and expertise at every stage of the process helped us prioritize our efforts and strengthened our SEO."

Magnus Burén, Alfa Laval

FAQ: Frequently asked SEO questions we receive

  • Yes, more than ever.

    AI is changing the way people search and get answers, but it still relies on the content your website provides. SEO helps you to:

    • Structure information so that AI systems (such as Google Gemini and SGE, ChatGPT and Perplexity) can find, interpret and use it

    • Ensuring your website is technically optimized and credible

    • Position your brand as a trusted source, influencing both traditional ranking and AI-generated responses

    SEO is thus a key to being visible in both classic search results and in the AI interface of the future.

  • SEO is a long-term effort, but that doesn't mean everything takes time. Through our technical and content SEO audits, we quickly identify actions that can directly impact visibility. With our proven traffic light scorecard model, we prioritize efforts: what should be done now and are critical about what can be prioritized later.

    This allows you to quickly address the most effective improvements first, with our support, whether it's your internal team or an external web agency implementing the changes.

    How quickly you see results depends on the starting point, technical structure and complexity of the website. But in many cases, improvements are already visible within two to three months. Our focus is always on what increases visibility in both traditional search engines and generative AI platforms, so you'll see results as soon as possible.

  • Yes. An important part of our approach is skills transfer. We train management teams, marketing teams and specialists in how SEO and AI optimization work. The goal is for you to take control, make data-driven decisions and integrate SEO into your processes.

  • Yes. Where relevant, we integrate SEO with Paid Search (SEM/Google Ads, Microsoft Bing or other channels) to give you maximum brand visibility in search results. It provides synergies, smarter insights and better ROI over time. Read more about how we work with Paid Search here.

How can we help you?