Maximizing Digital Advertising
Google Ads, Bing, Meta, Linkedin…
Effective digital visibility without compromising on ethics
We are a certified partner specialising in generating sponsored visibility and driving quality traffic from search engines and social media - right where your customers are actively looking for your services or products. Whether you operate in B2B, e-commerce, locally or across global markets, we believe that human experience and expertise should always guide the technology, never the other way around. And we always respect user data and privacy.
We tailor our support to your needs
With solid experience managing global campaigns and well-established processes, we offer everything from full-service solutions to targeted consultancy support. Here is how we help you succeed:
Audit and control over account structure and media spend.
Support throughout the process. From planning, account set-up to analysis and reporting.
Ongoing audit & optimization as an additional support.
The result? You gain increased control over your budget whilst reducing wasteful cannibalization between campaigns. You will have better oversight of data management, improved visibility where it matters most, and a stronger return on ad spend (ROAS) focused on what truly drives impact. Most importantly, you will reach your customers exactly where they are.
Full automation or a hybrid approach?
How well is your account really performing? We review your account(s) to strengthen your strategy, structure and campaign management.
Audit: We conduct a thorough review of your account, identifying both strengths and opportunities for improvement.
Scorecard & prioritisation: You receive a clear measure of your current performance. We highlight what needs immediate attention and set clear priorities so you know exactly where to focus.
Flexible implementation: You decide whether you want to implement the recommendations yourself or have our experts step in to optimise and reorganise your account.
Global and scalable search marketing
How do you ensure your campaigns work seamlessly across multiple markets without competing against themselves? We help you structure, prioritise and optimise on a global scale whilst respecting local regulations and search engine preferences.
Framework & process: We create clear structures that ensure each market uses the right pages, words and campaigns, and localization by language, rules and search engines.
Policy & templates: Standardized templates and guidelines make it easy to scale up without overlap and ensure order of ownership, branding and ROI.
Optimization: We identify risks of internal cannibalization and continuously ensure smart, local and cost-effective advertising.
Cooperation made simple
You choose the level of support your team needs to generate both insights and results.
Full service: We become your complete solution, managing all accounts, handling the media budget and invoices from Google, Bing and social channels. We ensure you always pay the right amount for quality traffic and eliminate unnecessary waste.
One-off intervention: Our specialists identify bottlenecks and optimisation opportunities, then provide concrete measures you can implement immediately before taking back full control of your account.
Mentoring & continuous support: We work as an extension of your team in an advisory capacity, ensuring knowledge transfer and strengthening your internal capabilities over time.
Holistic & integrated: SEO, GEO & SEM
We believe in integrated strategies where SEO, GEO, and SEM work together to maximise both visibility and business value. By optimising landing pages, improving quality scores, and strengthening trust signals, we ensure every visitor encounters relevant, credible content that converts - regardless of whether they arrived through organic or paid channels.
Why integration matters:
When landing pages are optimised for conversion, quality scores improve and advertising costs decrease. The right message delivered in the right location increases accuracy and relevance, ultimately driving better business results. We let business objectives guide strategy, not just media spend.
We prioritise organic visibility where the potential is greatest and supplement strategically with paid advertising for a cost-effective, sustainable approach to search marketing.
"Since we started working with Search Integration, we have made huge strides towards a centralized keyword framework and a clear structure for global SEM.
This ongoing work guides content creation, reducing overlap and the risk of internal cannibalization. It leads to great savings both for the Google Ads budget and for content production and very good results with qualified leads."
Sophia Hallqvist, Global Website Manager, Tetra Pak
Certifications & Partnerships
FAQ: Frequently asked questions in paid search & social
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The cost depends on your industry, competition and the keywords you target. Purchased search works on a cost-per-click (CPC) model, so you pay when someone clicks on your ad. Some industries have relatively cheap clicks, while other more competitive sectors (e.g. law or finance) may have high click costs.
To see results, you need enough budget to collect meaningful data. This ensures that your ads are seen often enough to drive consistent traffic and conversions.
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Managing SEM is more than just activating ads. It requires expertise in keyword research, ad creation, bidding strategies, analytics and continuous optimization. A skilled SEM partner will help you to:
Maximize the effectiveness of your budget
Avoid wasting budget on irrelevant clicks
Keeping you updated on platform changes and AI-powered features
Working towards measurable business outcomes such as leads, sales and revenue
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The ads start appearing almost immediately after the campaign starts. This is one of the major benefits of paid search advertising. However, it takes a few weeks to improve performance. This is because the learning phase for Google needs some time to learn what works best (when the algorithm tests different ad placements and audiences). After that, the important job of continuous optimization (refining keywords, bids and ad text) starts to create the best impact.
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Yes, as often as possible as we want your traffic to cost as little as possible. Where relevant, we integrate SEO with Paid Search (SEM/Google Ads, Microsoft Bing or other channels) to give you maximum brand visibility in search results. It provides synergies, smarter insights and better ROI over time. Read more about how we work with SEO here.
