Smart Data That You Can Trust
Google Tag Manager, Google Analytics, Piwik Pro…
Whether you’re using Google Tag Manager, Google Analytics, Piwik Pro - or something else - we help you set up tracking that actually makes sense. Our goal? To give you honest, high-quality data so you can clearly understand your customer journey and make smarter marketing decisions. Because good tracking is the foundation for everything: attribution, bidding strategies, retargeting, and even AI-driven models.
Here’s how we help:
We set up and validate your tracking tools like GTM, Google Analytics, and Piwik Pro.
We make sure your data is accurate, consistent, and trustworthy.
Our team includes EADPP-certified experts who guide you through tracking setup that meets strict data protection rules.
We cut through the noise to find the insights you actually need to act on.
What you get:
✔️ Dependable data
✔️ Smarter decisions
✔️ Peace of mind - for both you and your customers
Google Analytics & Privacy Audit: Let’s Keep It Ethical
Wondering how good and ethical your data really is? We’ve got you. We do a full audit of your GA4 setup:
We review where your data comes from and how it’s collected, making sure everything’s accurate and legally sound (hello GDPR).
Our scorecard lays out clear priorities + step-by-step fixes tailored to your site, not a one-size-fits-all checklist.
You decide how to fix things: either we guide you, or our certified experts roll up their sleeves and do it for you.
Scale Globally - Without Losing Quality
If your business runs on multiple sites, across markets or business units, keeping data clean and compliant gets tricky fast. Here’s how we make it scalable:
We build reliable tracking across all platforms - GTM, Google Analytics, Piwik PRO, and the Consent Management Platform, Cookiebot.
We don’t just set things up - we create frameworks, give your team the training they need, and make sure insights are actionable.
We design data policies and set up ongoing monitoring, so your data remains consistent, accurate, and trustworthy over time.
Insights That Actually Help You Grow
Having lots of data is good. But knowing what to do with it is even better. We can help you:
Build custom dashboards and reports that highlight what really matters.
Run regular insight reports to track long-term trends, spot issues, and recommend next steps.
Benchmark your brand’s visibility - both in traditional search and in AI-powered systems.
Analyse how your content performs in generative AI contexts. Where are you appearing? What’s missing? How do you get more exposure?
Expertise + Automation = Magic
Data isn’t just numbers - it’s a balance between smart automation and human insight.
We build processes that guarantee your data stays clean and useful, from collection to reporting.
Our dashboards are planned so you can track progress over time - without getting overwhelmed.
With full support, we dive in: we analyse together, deliver insight reports, and highlight what matters most. We adapt to how your team works, not the other way around.
"Search Integration is a safe, transparent and competent partner who sees the whole picture of our digital presence. In everything from GA4 and privacy to analysis, advertising and training, the collaboration has been both valuable and very pleasant. We know that everything is done in the right way - with a long-term approach and quality in focus."
Sofia Andreasson, Gustavsberg AB 
Certifications & Partnerships
FAQ: Frequently asked questions
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Consent is a clear signal of how much your customers trust you as a company, and this should be respected. At the same time, there is the possibility to collect aggregated data without the need for consent. We work with Piwik PRO, a platform that can be configured to comply with the EU's strict privacy laws while providing you with a basis for optimizing your website and marketing, even when the customer does not give consent. We can also help you set up a solution where Google Analytics and Piwik PRO complement each other: Google Analytics is used when consent is given, and Piwik PRO for aggregated data when the customer declines.
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We have reviewed over 40 of Sweden's most popular companies and found that a cookie banner rarely guarantees compliance. In most cases, the visitor was tracked even though they refused cookies in the banner. Read more about our study here.
Not sure if your website is compliant? Contact us and we will help you!
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There are several good alternatives to Google Analytics. One analytics platform we work with, which focuses specifically on privacy and enterprise solutions, is Piwik Pro. Are you curious about switching analytics platforms? Let us know how we evaluated Piwik Pro, and why we chose to become certified partners.
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We cannot formally act as your legal Data Protection Office. Our role is to act as a bridge between IT, Legal and Marketing, combining technical expertise in digital marketing with a deep understanding of regulations and compliance with data protection laws.
We offer guidance, advice and practical monitoring services to ensure that your data collection and tracking complies with applicable requirements and internal policies. While final legal decisions should always be made internally or by a designated lawyer/DPO, we provide your team with the evidence and expert support to make informed decisions that are both technically and legally sound.
In short: we combine technical and legal expertise in a practical, operational role, without replacing the formal legal officer.
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Dashboards often fail to drive action because in many cases they focus on showing data rather than creating insights. Some common reasons are:
Information overload: Dashboards often show too much data without clear prioritization, making it difficult to see what's really important.
Lack of context: Data without context does not provide guidance on what should be done or how the results affect the business.
No link to goals or decisions: If dashboards are not directly linked to KPIs, business goals or decision points, it will be difficult for users to translate the information into concrete actions.
Technical rather than strategic design: Dashboards are often built by IT or analysts without being adapted to user needs, making them difficult to interpret and use in everyday life.
No follow-up or accountability: Even when insights are presented, there is often a lack of clear accountability and processes for translating the information into action.
For dashboards to drive action, they need to focus on relevant KPIs, clear visualization, context and connection to concrete decisions, and be integrated into work processes where responsibility and follow-up are clearly defined. Here we can help you!
