Bozita is a premium dog and cat food brand based in Sweden. But their disconnected digital efforts – left them unranked on Google.
Our SEO team delivered a systematic overhaul of their approach, helping them achieve high rankings on multiple keywords and achieved a major digital presence.
Bozita is part of Doggy AB – a major Swedish business. Their products are sold in pet shops across 20 countries, but competition is fierce in every market, with multinational super brands, local producers and private label products competing for dominance.
Bozita’s website was content heavy with information about cats and dogs, but this was not optimised for search. This resulted in a slow loading website that garnered very little traffic and did little to build the brand.
“I wasn’t satisfied with the setup,” explained Camilla Tjellström, Bozita’s Senior Brand Manager. “I wanted a much better overview, so that our digital efforts would lead to increased awareness of the brand.”
To improve their system, SI implemented a four step plan:
To understand which search terms were most relevant to the brand. Then, we collaborated with Bozita to prioritise these keywords and map them against existing content.
To optimise existing content, internal links and on-page SEO. We integrated keywords in an appropriate way to boost rankings without harming User Experience (UX).
Looking for missed opportunities where the brand could increase their reach. This meant building new content to match strategic keywords and drive more relevant traffic to the site.
By tracking performance and continually adjusting content to push Bozita’s rankings higher.
As soon as we implemented our plan, the brand’s rankings jumped dramatically. And we have continued to see a steady increase in ranking for chosen keywords since.
Following the initial campaign, we have continued our work with Bozita, helping them refine and expand their digital strategy in new markets.
“We have a brilliant dialogue and collaboration. Search Integration understands me and our brand to a 100 per cent. We have a common objective, and they are genuinely happy if Bozita is successful.
I also really appreciate Search Integration’s willingness to train me to become a more competent and better customer. The more I learn, the better choices we can make for the brand going forward.”
– CAMILLA TJELLSTRÖM, SENIOR BRAND MANAGER AT BOZITA
Get in touch today to find out what Search Integration can do for you.
Contact Us >
